Pre-Conference Seminar Associate Members Meeting


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ARM Ltd.:
George Milne, Bluetooth Product Manager

Bandspeed:
Bob Burke, Technology Marketing Director

BSquare:
Dan Roulo, Software Engineer
Seung Yi, Senior Software Engineer

Centurion Wirelss Technologies:
Doug Rosener, Senior RF Engineer

Ericsson Microelectronics:
Jim MacDonald, Design Center Manager
- Wireless Technologies

Hyper Corp:
Jean Chin, Bluetooth Consulting Engineer/
Director of Interoperability Testing
Kevin Marquess, Lead Technical Manager

lesswire AG:
Ralph Meyfarth, President & CEO

Philips:
Englebert van Pelt, Vice President, Connectivity Program
Gerhard Heider, Business Line Manager, Connectivity

Roving Networks:
Mike Conrad, CEO

Silicon Wave:
Greg Hein, Vice President of Engineering

Tality:
Barbaros Gunay, Senior Consulting Engineer

TTPCom Ltd.:
John Mersh, Consultant








photo George Milne
Bluetooth Product Manager
ARM Ltd


Q: Are you currently developing any Bluetooth products? If so, please elaborate.

A: We provide engineering services to Bluetooth IP vendors and Bluetooth chip vendors. We are working in collaboration Ericsson Technology Licensing to bring their Bluetooth baseband product to the market. Consulting services are being provided to other vendors but these are under NDA.

Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

A: We have previously announced a 3G-wireless platform-IP open-standard product for semiconductor vendors- but at this conference we will announce the 3rd party collaboration program, with lead partners, which will enable this product to use Bluetooth wireless technology with serveral Bluetooth solutions.

Q: What do you hope to get out of the Bluetooth Developers Conference?

A:

  • leads for our platform IP product
  • requests from Bluetooth IP and chip vendors to support the platform IP product
  • opportunities for engineering consulting services
  • leads for ARM-powered Bluetooth silicon products which we will pass onto ARM partners

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, as it will be time efficient, and comprehensive i.e. with participants working across all levels of the Bluetooth stack from RF to applications.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Initially, as a replacement for cables in very predictable situations e.g. headset, cordless phones, automotive environment - but extending from the high-end products of a small number of suppliers (currently) to mid and low-end products from many suppliers. Soon, as an enabling technology for peripherals to PCs. Later, PCs will enable trials of different user interfaces - which in my opinion is the key issue which has not been addressed. From these trials will spring new applications.



  • photo Bob Burke
    Technology Marketing Director
    Bandspeed, Inc.

    Bandspeed, Inc., a broadband technology company, delivers transceiver solutions for reliably connecting the broadband edge. Our proprietary signal processing systems for interference mitigation and signal recovery facilitate broadband deployment and performance.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Yes. We are developing silicon for Bluetooth baseband with a focus on non-collaborative coexistence with 802.11.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: We have developed a complete, non-collaborative, coexistence scheme for Bluetooth wireless technology and wireless LAN incorporating our technology partner Open Interfaces' BlueMagic Bluetooth protocol stack. The coexistence is so complete that 802.11b devices and Bluetooth devices will not interfere with each other in close proximity. And Bluetooth devices will avoid interference from other sources such as cordless phones or microwave ovens.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: Bandspeed and Open Interface will be demonstrating the AFH Evaluation Developers Kit and we are hoping to network with other Bluetooth enablers to help promote our Bluetooth coexistence technology, and its inherent advantages, to the Bluetooth community.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes. We see peer networking as an important trend for the future. Our coexistence technology adds to it by making peer networking viable and solid, as well as interoperable with different forms of networking.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth wireless technology and its applications, such as cable replacement in connected equipment, are going to have a significant market share in the near future. However, in order for this to happen, a more robust and interoperable behavior is required. We believe that our technology is going to have significant impact towards that goal.

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    photo Dan Roulo
    Software Engineer
    BSquare Corporation

    I have been working in the software industry for two and a half years. Working with Bluetooth system software at Bsquare for the last year.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: I am currently working with our technology partners to provide Bluetooth integration with Windows CE and PocketPC environments.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Bluetooth system software that melds seamlessly with the rich communications features of Windows operating systems. Creating a robust framework for developers to create compelling Bluetooth applications.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: A better view of where Bluetooth wireless technology is going. I want to see what ideas people have come up with for Bluetooth wireless technology, and how we can help others fully realize the potential of their products.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Meeting and interacting with our peers is very valuable. It is in talking to each other that we figure out where the industry is heading. This allows us to better prepare for what is coming and develop solutions that are more complete and compelling.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth wireless technology will be more universal than USB is today. Devices that today come with several different cables to connect to different computer types will someday just have Bluetooth wireless technology built into them.

    photo Seung Yi
    Senior Software Engineer
    BSQUARE Corporation

    I have been working in the computer industry for over six years involved in both embedded and PC based systems. Originally a hardware developer, I have been involved in software for the last four years in areas such as drivers, protocol stacks and operating systems. In the last two years I have been involved in Bluetooth system software, providing the infrastructure for application development and operating system integration for Windows Desktop (98, 2000, NT) and Windows CE.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: I am currently involved with our technology partners to provide seamless integration of Bluetooth services in various Windows operating systems, including Windows 98, 2000, XP, Windows CE and PocketPC.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: A better understanding of customer needs that may not be adequately addressed by current product offerings.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes. It is important to understand how the development community is progressing as well as the OEMs of the end product. Networking with peers allows us to discuss important topics such as interoperability, advancements of the technology and in the current business climate, market education.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: The technology will be ubiquitous and aside from the standard usage models, it will stimulate the creation applications that we have yet to conceive of today.

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    photo Doug Rosener
    Senior RF Engineer
    Centurion Wireless Technologies

    Doug has been doing engineering in the wireless world for ten years. He has developed wireless measurement and consumer products and components.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Work is being done on Bluetooth antennas, front-end subsystems, and system modeling.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Our company has developed several dual band (2.4 GHz and 5.2 GHz) antennas.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: I intend to get an update on the industry. Identify areas where Centurion can contribute solutions.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Peer networking with other companies is a great way to form strategic alliances, and innovate new products. It also works at the electronic level, where peer networking Bluetooth devices for compatibility also leads to insights into product improvement and development.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: The future of Bluetooth wireless technology is in inexpensive, omni-present devices. Competing with 802.11 for high-speed data is noble, but the real niche is cheap, simple, and flexible. Rather than getting more and more complex, the standard should get simpler and simpler. This will make it easy for consumer electronics manufacturers to integrate Bluetooth into their products.

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    photo Jim MacDonald
    Design Center Manager-Wireless Technologies
    Ericsson Microelectronics


    I have 28 years of industry experience specializing in microelectronic packaging for commercial and defense market segments; advanced packaging development for sensors, optoelectronics and RF/microwave components. Twenty US patents.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Drawing upon Ericsson's pioneering experience in Bluetooth wireless technology, several new products in development will extend the breadth of offerings to fulfill the expanding needs of the OEM wireless market:

    • Baseband/Flash Stacked CSP in a single chip LGA package.
    • Cost and size reduced 0dBm and 20dBm complete MCM solutions.
    • Radio only modules- cost and size reduced 0dbm and 20dBm single chip solutions.
    • A high efficiency, physically small Bluetooth antenna.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Customers have stated the need for Bluetooth antennas in portable or handheld devices that are very small and relatively insensitive to changes in ground plane geometry or proximity to a human body. Ericsson is developing a novel antenna technology to produce a high efficiency, physically small Bluetooth antenna.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: The Developers Conference fosters the sharing of product roadmaps and helps to identify potential new market opportunities. Exposure of products under development to potential users provides critical feedback. This best serves the industry's customers to develop products attractive to emerging markets.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, cooperation is the key to long term success. Peer networking and the resulting exchange of information fosters interoperability and compatibility between developers which is critical to the Bluetooth market. Peer networking is vital for an open standard.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth will be the dominant ad-hoc networking protocol for wireless devices for the forseable future. It offers the possibility to link a wide range of appliances, the scope of which is only currently emerging. Applications now being developed will dwarf those originally envisioned by the Bluetooth founders only 5 years ago. Bluetooth will become the ubiquitous short haul link.

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    photo Jean Chin
    Bluetooth Consulting Engineer/
    Director of Interoperability Testing
    Hyper Corp


    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: The BlueVisionTM Profile Interoperability Tester allows developers to quickly move products through the qualification process and into the market by providing an efficient way to test interoperability of the enabled BLUETOOTH profiles.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: To gain continued confidence in Bluetooth wireless technology by witnessing dynamic applications that demonstrate interoperability.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, to learn more about interoperability issues faced by developers

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Interoperability will become more important as many more applications and devices are developed.

    Photo Kevin Marquess
    Lead Technical Manager
    Hyper Corp

    Mr. Marquess is author of numerous articles and presentations concerning Bluetooth Qualification and Testing. He is volunteer editor within the Bluetooth Test and Interoperability Working Group for HCI.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: The BlueVisionTM RF Development and Conformance Test System is a measurement tool to perform qualification testing of the BLUETOOTH RF layer as specified in the BLUETOOTH Published Specification v 1.1. The system provides manufacturers an efficient tool to perform certification testing of the RF layer and ensures that qualifying RF chip sets/radio modules meet or exceed the specified requirements.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: The conference provides developers the opportunity to track the progress of Bluetooth wireless technology and understand current issues critical to the success of the technology.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, to learn more about the challenges faced and overcome by other developers.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Robust radios qualified to Specification will become more important.

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    photo Ralph Meyfarth
    President & CEO
    lesswire AG


    Assistant professor in computer science at TU Munich, Corporate R&D, Strategy department and Managment consulting group at Siemens, Founded lesswire AG

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Yes, Bluetooth base stations and appliances

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Built the largest Bluetooth radio network with 130 base stations

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: Information on standardization process and ongoing developments. Exchange of experience and good customer contacts

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, for experience and information exchange Potential cooperations

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    photo



    photo

    Engelbert van Pelt
    Vice President, Connectivity Program
    Philips

    Joining Philips with a masters' degree in Physics, Engelbert van Pelt has successfully managed various aspects of emerging technology business development including wireless connectivity technologies, strategic partnerships, advanced software applications, production, marketing and business management. He started the Connectivity group within Philips Components mid/2000.

    Gerhard Heider
    Business Line Manager Connectivity
    Philips

    Heider was Bluetooth Program Manager and Director of Corporate Product Planning and Development within VLSI, before merging with Philips. Prior to VLSI, Heider worked for 20 years with Digital Equipment Corporation. Heider completed studies in Electronics (B.S.) and Business (MBA).

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Philips develops a wide portfolio of Bluetooth products for the computing, telecom and consumer markets. Products include PC/CF cards, embedded and customer-specific products and headsets. Philips also leads development of audio products, based on the new AV profile.

    Philips' comprehensive Bluetooth solutions result from synergies between different organizations within the company.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Philips' leading edge Bluetooth wireless technology development is our CAMP activity, which enables very consumer friendly Location Based Services. We have been able to do that based on BT 1.1 technology, and have also developed technology enhancement proposals to further extend functionality. This complements our front-running development in streaming audio products.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: Besides being a great place to share the progress within the Bluetooth community, the Bluetooth Developers Conference is for Philips also an important event to further build business relations and develop new ideas on usage models for Bluetooth wireless technology.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: The peer networking is an essential part of the Conference. The success and acceptance of Bluetooth wireless technology in the market place is closely linked to clear usage benefits for the end consumer. Those usage models can only be build between various players in the market, of which Philips is clearly an important one.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth wireless technology and its capability to connect devices within your personal space will enable exiting new experiences for the consumer, in which the functionality of various devices is combined in a transparent way, creating next level functionality. It will transition from productivity dominated applications towards entertainment and fun

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    photo Mike Conrad
    CEO
    Roving Networks

    Pioneer developer of network appliances connectivity devices, including industry's first network print server and media converter. Founder/CEO of MiLAN, now a division of Digi International. BSEE Iowa State.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: We are bringing to market a Bluetooth access point product, BlueLine, that enables mobile professionals to wirelessly gain secure access to the Internet and their corporate intranets. Through its built-in USB host ports, BlueLine also supports a variety of peripherals, such as printers, digital cameras and removable drives.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: BlueLine has an open programmatic interface, enabling developers to add innovative applications on top of the Bluetooth network. For example, a customer is using BlueLine to build a wireless network of sensors, which enable the monitoring and control of industrial systems from the network and the Internet. In addition to providing basic network access, BlueLine is innovative in that it can wireless-enable the hundreds of millions of printers and other peripherals that are deployed today.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: We desire to gain exposure for our technology and products to customers and partners, learn from experts in the industry, network with other Bluetooth developers, and make contacts to continue to develop our business opportunities.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes, because technology developed in a vacuum usually fails. Because Bluetooth wireless technology has the potential to connect so many diverse clients with applications and services, successful Bluetooth wireless technology deployment in products that people find useful requires that those involved in its development share ideas and implementations.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth wireles technology will first become pervasive in devices that can take advantage of the power of the Internet, including laptops, PDAs, phones, MP3 players, digital cameras, etc. Once this happens, the technology will also find a place in the office, home, hotels, airports, retail stores, coffee shops and other public gathering venues. In a few years from now, Bluetooth wireless technology will become the de-facto standard communication method for a number of portable information and computing devices.

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    photo Greg Hein
    Vice President of Engineering
    Silicon Wave

    Greg Hein brings over 20 years of experience in engineering and an MSEE from UCLA with him as vice president of engineering at Silicon Wave.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: Silicon Wave recently announced their second generation Bluetooth components, a line of flexible Bluetooth solutions optimized for the lowest power consumption, lowest system BOM cost and smallest footprint available. The second generation includes the SiW1701 Radio Modem and the SiW1750 and SiW1760 Baseband Processors.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: Our second generation products reduce power consumption up to 90%, with a 60% reduction in module size at a 30% lower system BOM cost. To provide this reduction in power, size and cost, Silicon Wave leveraged semiconductor process technology and improved the system hardware and software critical tasks.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: The Bluetooth Developers Conference is the ideal venue in order to provide current and potential customers with a hands-on Bluetooth experience using our technology. It is also an excellent opportunity to see end-user products that are and will be pushing the Bluetooth market forward in the next year.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: We look forward to meeting and speaking with members of the Bluetooth Special Interest Group and several innovators in the field.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Bluetooth wireless technology will become the de-facto standard by which consumers communicate with each other and stay informed and connected to their world.

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    photo Barbaros Gunay
    Senior Consulting Engineer
    Tality UK Ltd.

    Barbaros Gunay is a Senior Consulting Engineer with Tality's Bluetooth development team in Livingston, Scotland, and specialises in profile layer and application development.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: I'm developing MS Windows based Bluetooth test and debugging platform using Microsoft's COM technology. The name of the product is BDStudio. It provides a flexible human interface for Bluetooth wireless technology, allowing testing of hardware (via HCI) and upper stack software. Users can have access to the each layer of the stack.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: It's BDStudio. Using BDStudio it's possible to test the stack software before developing the hardware. It's also possible to create multiple instances of the stack software to test piconet or scatternet cases. It would be also possible to test the stack remotely using an internet connection.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: I'd like to learn more about the current Bluetooth products and developments. It's important to know what other companies are planning to provide to the market in order to develop compatible products.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: It's important to share knowledge to create better products and to speed up the development cycle. Expertise in one area is very important but developers also need to have knowledge in other areas to fulfill customer requirements. It's quite impossible for one person to learn everything in many areas. In this century developers should share their knowledge more than ever using different communication mechanisms in order to successfully continue their career.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: I see Bluetooth wireless technology as a very important technology which will have compatibility problems between different products and standards early on but will overcome this as more Bluetooth devices become available. In the current Global Business environment compatibility is the most required feature for electronic devices and I think this can be achieved using Bluetooth. You may want to connect your handheld device to the company network in any country without thinking of the connectors and Bluetooth wireless technology can enable this. It will also open the path home networking applications such as enabling household appliances to talk each other.

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    photo John Mersh
    Consultant
    TTPCom Ltd

    John Mersh has been involved with Bluetooth wireless technology for several years specialising at the Link manager level and is an active member of the Bluetooth Radio improvements SIG working to define the next version of the Bluetooth specification.

    Q: Are you currently developing any Bluetooth products? If so, please elaborate.

    A: TTPCom provides a pre-qualified and complete Bluetooth Intellectual Property solution from RF-Interface right up to the application layer. We offer the best performance and greatest flexibility on the market with processor and operating system independence. With silicon proven technology and design services including porting, application development and qualification assistance we are able to guarantee success.

    Q: What is the most innovative Bluetooth development project you are bringing to the Conference?

    A: At the conference we will be showcasing our integrated GSM / Bluetooth solution. This combines the Bluetooth wireless technology and GSM protocol software on the same processor to greatly reduce product cost and power consumption. We will be pleased to discuss the next phase in this program which is the development of multi-mode baseband silicon for negligible increase in bill-of-materials when adding Bluetooth wireless technology to a cellular terminal.

    Q: What do you hope to get out of the Bluetooth Developers Conference?

    A: Networking opportunities, update on development status, view of industry/market direction for Bluetooth wireless technology over next 12 months.

    Q: Are you planning to take advantage of the peer networking opportunities? Why?

    A: Yes - same reasons as above; also business development opportunities and co-development/joint venture opportunities and discussion of the evolution of Bluetooth wireless technology going forward.

    Q: What do you see as the future of Bluetooth wireless technology?

    A: Transparent, seamless inter-working of equipment with Bluetooth wireless technology - i.e. most portable electronic equipment. Pervasive and commonplace.

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