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Press Contact:
Kimberly Heaney
Key3Media Events


Bluetooth Developers Conference: The Creation of a World Without Wires, to Take Place December 11-13, 2001 at the Moscone Center, San Francisco

Los Angeles, CA October 23, 2001 Key3Media Group, Inc. (NYSE: KME) today announced the keynote lineup for the Bluetooth Developers Conference, the North American Bluetooth Special Interest Group (SIG) event of the year. Taking place at San Francisco's Moscone Center, December 11-13, 2001, this year's keynote and conference program will provide in-depth insight into the most critical Bluetooth wireless technology topics and issues: coexistence, security, market expectations and technological challenges.

Featured keynote speakers at the event include Simon Ellis, chair, Bluetooth SIG Marketing Committee; Joyce Putscher, director of converging markets and technologies research group, Cahners In-Stat; and Ken Khangura, chief engineer of fast cycle electrical/electronic products & brand subsystems in research and vehicle technology, Ford Motor Company.

Simon Ellis will kick off the Bluetooth Developers Conference on Tuesday, December 11 at 8:30 a.m. with his speech titled, "Stepping into the Wireless Future." Mr. Ellis will offer a high level view of Bluetooth wireless technology as it moves from the drawing board into the mainstream market. Following his presentation, participants of the IEEE's 2001 Computer Society International Design Competition (CSIDC) will join Mr. Ellis onstage to provide a glimpse into the future of Bluetooth wireless technology.

In her speech, "The Evolving Marketplace Real-World Tests, Trials and Triumphs," Joyce Putscher will share timely information and analysis on Bluetooth wireless technology adoption, maturity, and news on what is driving the marketplace today. Ms. Putscher's keynote will be held on Wednesday, December 12 at 8:30 a.m.

"The Bluetooth Developers Conference, held in North America, provides the forum for an exchange of ideas, continuing momentum, and education of this exciting technology and market in the largest global economy," said Ms. Putscher.

Ford Motor Company's Ken Khangura, to address the Conference on Thursday, December 13 at 8:30 a.m., will communicate the role that Bluetooth wireless technology will play in automotive technology and share his vision of what cars and trucks will look like in the near future. Mr. Khangura is responsible for advanced technology development and its applications in telematics, multimedia, driver information and infotainment products for all Ford North America cars and trucks.

Complementing this exceptional keynote panel is a comprehensive Conference program, featuring the following tracks:
  • Track One: Advances in software development
  • Track Two: Bluetooth Wireless in Action: Application Development
  • Track Three: Hardware Implementations
  • Track Four: Creating an Industry: Business Development and Opportunities
  • Track Five: Bluetooth Market and Industry Case Studies
On Thursday, December 13, the Conference will feature interactive panel sessions led by technology specialists. The "Ask the Experts" forum will begin with formal presentations on critical issues faced by technology professionals, and will be followed by a panel discussion and Q&A with industry leaders, technology experts and market analysts.

Media/analyst registration for the Bluetooth Developers Conference is available online at For pre-show and on-site interview opportunities, please contact Kimberly Heaney at

About Bluetooth Developers Conference
The Bluetooth Developers Conference, a Key3Studios event, will bring together a variety of users, including software developers, hardware engineers, product designers and corporate, aerospace, automotive and consumer electronics professionals with one common purpose: the creation of a world without wires. Attendees will get in-depth insight into the most critical issues facing the Bluetooth wireless technology community today: coexistence, security, market expectations and technological challenges. The Bluetooth Developers Conference, taking place December 11-13, 2001 at San Francisco's Moscone Center, was created to satisfy this complex demand for information, and is the only educational event of its kind a technical Conference entirely devoted to the practical exchange of knowledge and instruction on Bluetooth wireless technology.

About Key3Media
Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 6,000 exhibiting companies and 1.5 million attendees through 60 events in 18 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit

Certain matters discussed in this release are "forward-looking statements," including statements about Key3Media's future results, plans and goals and other events which have not yet occurred. These statements are to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like "will", "may", "believes", "expects", "anticipates", "plans" and "estimates" and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media's actual results to differ, materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media's events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media's international operations. In addition, the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Prospectus Supplement dated June 22, 2001 filed by Key3Media with the SEC under Rule 424(b) relating to its high yield bond offering and the section entitled "Item 1.Business - Certain Factors That May Affect our Business" in the Annual Report on Form 10-K for the year ended December 31, 2001 filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media's forward-looking statements and/or adversely affect its business, results of operations and financial position. These statements and discussions are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.

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