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Exhibitor's guide to publicity

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Press Contact:
Kimberly Heaney
Key3Media Events


Development Community to Examine the Future of Wireless Technology at the North American Bluetooth Special Interest Group (SIG) Event of the Year

Los Angeles, CA November 26, 2001 Key3Media Group, Inc. (NYSE: KME) today announced that the Bluetooth Developers Conference will highlight the wireless industry's leading topics over three days of education, interaction and information. The event, taking place December 11-13, 2001 at the Moscone Center, San Francisco, will serve as the platform for discussions regarding the growth in Bluetooth wireless technology development, announced products in 2001 and issues facing the industry today, including how wireless technologies will co-exist.

On Tuesday, December 11, an interactive session open to all Bluetooth Developers Conference attendees will dissect the various roles of coexisting wireless communications standards, such as Bluetooth wireless technology, Wi-Fi, Infrared and 802.11 and how the market must learn to understand the various functions of each of these standards. "Coexistence, Competition and Market Confusion - Getting the Facts Straight," will be led by panelists from some of the industry's leading organizations, including the Wireless LAN Association (WLANA), Microsoft, Widcomm, Dell Computer, CSR, Mobilian and Micrologic Research.

In addition to the coexistence question, more than 70 Conference sessions, panels and keynotes will address several market-critical subjects, including discussion focused on the time to market for Bluetooth wireless products, the completion of standards and profiles for the technology, and general market adoption and growth. For a complete schedule of tracks and sessions, please visit and click on the Conference link.

Media/analyst registration for the Bluetooth Developers Conference is available online at For pre-show and on-site interview opportunities, please contact Kimberly Heaney at For Bluetooth Special Interest Group (SIG) interview opportunities, please contact Gary Silcott at 1-512-320-9043 or via email at

About Bluetooth Developers Conference
The Bluetooth Developers Conference, a Key3Studios event, will bring together a variety of users, including software developers, hardware engineers, product designers and corporate, aerospace, automotive and consumer electronics professionals with one common purpose: the creation of a world without wires. Attendees will get in-depth insight into the most critical issues facing the Bluetooth wireless technology community today: coexistence, security, market expectations and technological challenges. The Bluetooth Developers Conference, taking place December 11-13, 2001 at San Francisco's Moscone Center, was created to satisfy this complex demand for information, and is the only educational event of its kind - a technical Conference entirely devoted to the practical exchange of knowledge and instruction on Bluetooth wireless technology.

About Key3Media
Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 6,000 exhibiting companies and 1.5 million attendees through 60 events in 18 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit

Certain matters discussed in this release are "forward-looking statements," including statements about Key3Media's future results, plans and goals and other events which have not yet occurred. These statements are to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like "will", "may", "believes", "expects", "anticipates", "plans" and "estimates" and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media's actual results to differ, materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media's events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media's international operations. In addition, the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Prospectus Supplement dated June 22, 2001 filed by Key3Media with the SEC under Rule 424(b) relating to its high yield bond offering and the section entitled "Item 1.Business - Certain Factors That May Affect our Business" in the Annual Report on Form 10-K for the year ended December 31, 2001 filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media's forward-looking statements and/or adversely affect its business, results of operations and financial position. These statements and discussions are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.

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Key3Media, COMDEX, NetWorld Interop, Interop and associated design marks and logos are trademarks owned or used under license by Key3Media Events, Inc., and may be registered in the United States and other countries. NetWorld is a service mark of Novell, Inc., and is registered in certain jurisdictions. Other names mentioned may be trademarks of their respective owners.

Bluetooth is a trademark of Bluetooth SIG, Inc.